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Every euro in
the right place.

Never run out of budget midday again. And never unnecessarily carry over budget. Budget pacing automatically distributes your budget throughout the day.

Budget Management — Today

Daily budget

€150.00

Spent

€89.40

Remaining

€60.60

Budget pacing 59.6% of day used — on track
00:00 14:22 now 24:00
Summer Collection €42/€70
Bestsellers €31/€50
Brand campaign €28/€30

Brand campaign almost at budget. Advindix automatically adjusts bids.

Budget pacing &
Smart Budget explained

Budget Pacing

Budget pacing distributes your daily budget evenly throughout the day. So you advertise all day instead of spending all your budget in the morning.

  • No empty budget before end of day
  • Even distribution over active hours
  • Automatically adjusts when off track

Smart Budget

Smart Budget analyses your historical performance and automatically shifts budget from poor to good campaigns. Re-optimised every day.

  • Automatically redistribute budget based on ROAS
  • Scale up campaigns with low budget and high performance
  • Move budget away from campaigns that don't convert

Full control over your budget

Never run out early

Budget pacing ensures your campaigns stay active all day, including during evening hours when conversions are high.

Never waste budget

Smart distribution ensures every euro delivers maximum return. No more budget going to non-converting periods.

Real-time monitoring

See per campaign how much budget remains and whether you are on track. Alerts for deviations.

Monthly limits

Set a monthly cap per campaign. Advindix ensures you never exceed your monthly budget.

Scenario: before vs after budget pacing

Without budget pacing

Exhausted at 09:38

Budget gone before half the day — no more advertising in the afternoon

With budget pacing

60% spent at 14:22

On track — budget available until 24:00, including evening peak

Always on track —
never over or under

Set a monthly target and Advindix monitors every day whether your spend is on track. You see at a glance whether you are ahead, on track, or behind — with a recommendation to correct course.

On track

Spend aligns with the expected path towards your monthly target.

Behind

Spend is running behind — increase your daily budget to hit the monthly target.

Ahead

Spend is running ahead — risk of exceeding your monthly budget.

Budget Pacing Dashboard — May 2025

Monthly target

€3,500

Spent so far

€1,820

On track

Expected path vs actual spend

1 May today (day 18) 31 May

Recommendation: daily budget is optimal. At the current pace you will finish the month at €3,480.

Named budgets

Q4 2025

1 Oct – 31 Dec 2025 · Summer Collection, Bestsellers

Active
€4,200 spent €12,000 total

Black Friday Week

25 Nov – 2 Dec 2025 · All campaigns

Scheduled
€0 spent €5,000 total

Summer 2025

1 Jun – 31 Aug 2025 · Summer Collection

Completed
€8,940 spent €9,000 total
+ Create new budget

Budgets per period
and per goal

Create multiple named budgets for specific periods or campaigns. Stay on top of seasonal spending, promotions, or department-level goals.

Name and date range

Give each budget a name (e.g. "Q4 2025" or "Black Friday Week") and set a start and end date.

Link to campaigns or labels

Attach a budget to specific campaigns or use labels for groups of campaigns.

Progress bar per budget

See at a glance how much of the budget has been spent relative to the total.

Activate and deactivate

Toggle budgets on or off without deleting them — handy for recurring periods.

Get more from your
advertising budget

Try Advindix free for 14 days. No credit card required.