The Advindix Repricer automatically adjusts your selling prices based on buy box status and competitor prices — with margin protection so you never sell at a loss.
Running Shoes Pro — EAN 1234567
€39.95 → €38.50 · Buy box won
Sports Bag Basic — EAN 7654321
€24.95 → €26.50 · Margin increased
Water Bottle Set — EAN 9988776
€18.50 · Minimum price reached
Yoga Mat Premium — EAN 5544332
€32.00 · No competitors → maximum price
On Bol there is only one buy box per product — the prominent "Add to cart" button. Whoever wins the buy box gets the vast majority of traffic and sales.
Price is the decisive factor
Besides delivery time and performance score, price is the most important variable determining who wins the buy box.
One winner per product
Multiple sellers can offer the same product, but only one wins the buy box at any given time.
Lose the buy box = lose revenue
Once you lose the buy box, your sales drop dramatically. The Repricer restores this automatically.
Running Shoes Pro — Black/Blue
€38.50
€39.95
Buy Box
Sold by: Your Shop
Other sellers
From simple matching to fully automatic margin optimisation. Choose the strategy that fits your goals.
Match buy box
Set your price equal to the current buy box price.
Beat buy box (€)
Fixed euro undercut vs the lowest competitor.
Beat buy box (%)
Percentage undercut vs the lowest competitor.
Auto-optimisation (€)
Finds the HIGHEST price you can still win the buy box with. Have buy box → price up. Lose it → price down.
Auto-optimisation (%)
Same as auto-optimisation but the step size is in percentages.
Margin protection
Only lower price as far as your target margin (%) remains achievable.
Low stock
Automatically raise price when stock falls below threshold — slows sales, protects ranking.
Product launch
Use a low launch price for X days to win the buy box and collect first reviews; auto-reverts after the period.
Advindix continuously monitors buy box status and automatically adjusts prices according to your set strategy.
Advindix checks for each product whether you have the buy box and what the current winner price is.
The configured repricing strategy is evaluated together with your minimum/maximum price and margin targets.
Based on the strategy and safety limits, the optimal new price is calculated.
The price is updated on Bol. Everything is logged: updated, skipped or error.
Strategy
Minimum price
Price never drops below this
Maximum price
Price never rises above this
Target margin
Never sell at a loss
Step size
Adjustment per cycle
ACoS guard
The Repricer is powerful, but always respects your limits. You set the boundaries and Advindix honours them — even if the competition goes extremely low.
Minimum price
The price never drops below the minimum price you set, regardless of competition.
Margin guardrail
Price never drops below cost price × (1 + target margin%). You never sell at a loss.
ACoS guard
Optional: automatically stop repricing if your ad ACoS gets too high.
No competitors → maximum price
If no competitors are found, the maximum price is automatically applied.
See at a glance how well you're winning the buy box, which price adjustments were made, and what the impact has been.
Buy box success rate (30 days)
Graph showing what percentage of time you have won the buy box per product.
Recent price changes
Complete log: every product, every adjustment, with status updated / skipped / error.
Impact preview
Simulate what a new rule would do before activating it — no surprises.
Win rate statistics
Number of adjustments over the last 30 days, buy boxes won vs. lost.
84%
Win rate
347
Adjustments (30d)
+12%
Margin vs last month
Recent price changes
Running Shoes Pro
€39.95 → €38.50 · Auto-optimisation
Sports Bag Basic
€24.95 → €26.50 · Price up (buy box won)
Water Bottle Set
€18.50 · Minimum price reached
No features locked behind higher tiers. Every plan gives full access to the Repricer.
