ACoS means nothing if you don't know your margin. Enter your cost price and Advindix calculates exactly how much you can spend per product before it turns into a loss.
Selling price
€ 14.95
Cost price
€ 6.20
Gross margin
58.5%
Current TaCoS
21.3%
Current TaCoS is below the safe threshold. There is room to scale this product up.
You enter the cost price per product. Advindix combines this with the current selling price from Bol, your advertising costs and your organic revenue — and works out the rest automatically.
How much of each sale is left after purchasing, shipping and packaging costs.
The TaCoS level at which half of your margin stays profit. Below this you are safe.
The point where all margin goes to advertising. Above this you run at a loss.
Every product gets a clear status based on its current TaCoS relative to the calculated thresholds.
Profitable
Current TaCoS is below the safe threshold — room to scale up.
Caution
Current TaCoS is between the safe threshold and break-even.
Loss-making
Current TaCoS exceeds the gross margin — this product is costing money.
Determine your real budget room
See exactly how much you can spend per product before advertising costs fully consume your margin.
Smart Rules on your margin
Set up automation rules that base ACoS targets on your real margin instead of a fixed percentage.
Spot the loss-makers
Identify loss-making advertising strategies and correct them before they keep costing money.
Inline editing
Adjust cost prices directly in the table by clicking on them — no separate settings page needed.
Selling price always up to date
The selling price is automatically fetched via the Bol API — you never need to update it manually.
Organic revenue included
Advindix combines advertising data with organic order data for a complete picture of real TaCoS.
Advindix combines three data points — cost price, current selling price and ad costs — to calculate three critical margin figures.
How much of each euro of revenue remains after purchasing, shipping and packaging costs. The selling price is automatically fetched from Bol.
Example: €14.95 − €6.20 = €8.75 profit → 58.5% gross margin
The TaCoS level at which half of your gross margin still remains as profit. Advertise below this level and you always keep at least 50% of your margin.
Example: 58.5% × 0.5 = 29.3% safe threshold
The point where all margin fully goes to ad costs. Above this point you make a loss on every product sold.
Example: break-even TaCoS = 58.5% (= gross margin)
Sports bottle 750ml
EAN 8720123456789Cost price (click to edit)
€6.20
Selling price (auto)
€14.95
Gross margin
58.5%
Safe threshold
29.3%
Break-even
58.5%
Current TaCoS: 21.3%
Current TaCoS (21.3%) is well below the safe threshold. There is room to scale this product up.
Cost prices are editable inline by clicking the field — no separate settings page needed.
Every product automatically gets a color status based on current TaCoS versus the calculated thresholds. Use these statuses to filter products or trigger Smart Rules.
More than half the gross margin stays as profit. There is room to increase bids or scale the product further.
Scale this product up →
Ad costs consume more than half the gross margin, but you are not yet at a loss. Optimise bids or use a Smart Rule to bring costs down.
Set up a Smart Rule →
Ad costs exceed the full gross margin. Every product sold costs you money net. Reduce bids, pause campaigns or revise the cost price.
Correct immediately →
Link statuses to Smart Rules
Use the margin status as a trigger in a Smart Rule: automatically reduce bids when a product becomes "Loss-making", or increase budget when a product is "Profitable" and there is room to scale.
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