Most tools only show ACoS. Advindix also shows you TaCoS — the metric that tells you how profitable you truly are, including organic revenue.
TaCoS
8.4%
Target: < 12%
ROAS
5.2x
+37% vs last month
Total revenue
€48,290
incl. organic
ACoS
20.3%
Ad revenue only
TaCoS trend — last 30 days
TaCoS dropped from 18.4% to 8.4% in 30 days
TaCoS = Total Advertising Cost of Sale. The ratio between total advertising costs and total revenue — including organic orders.
TaCoS = (Total ad spend / Total revenue) × 100%. Simple, but devastatingly insightful.
As your organic ranking grows through advertising, your TaCoS drops. That's proof your strategy is working.
If your TaCoS stays below your profit margin, you're making money. Simple. Powerful. Instantly visible.
ACoS (Advertising Cost of Sale)
Measures only ad costs vs ad revenue. Doesn't show how ads drive organic growth. Can be misleading when organic growth is strong.
TaCoS (Total Advertising Cost of Sale)
Measures ad costs vs total revenue (ad + organic). Shows the complete picture. The metric for sustainable growth on Bol.
Advindix recommendation
Smart Rule active: Brand campaign exceeds TaCoS target. Bid is automatically being reduced.
Suppose you have an ACoS of 30%. That seems high. But if your TaCoS is 8%, because organic revenue is 4x larger, you're doing excellently. ACoS would make you think the campaign is underperforming.
If your TaCoS rises while ACoS falls, you're advertising for revenue you'd get organically anyway. Advindix detects this automatically and alerts you with a notification.
Know your gross margin? Then you know exactly what your maximum TaCoS can be. Advindix helps you set a TaCoS target and activate Smart Rules when you exceed it.
New product? A higher TaCoS is fine — you're investing in visibility. Mature product? TaCoS should be low. Advindix helps you apply the right strategy per product.
Advindix automatically fetches your order data daily via the Bol Retailer API. This ensures your TaCoS is always based on the most recent revenue figures.
Automatic daily sync
Every night your orders are automatically updated from the Bol Retailer API.
Manual "Sync now" button
Don't want to wait? Force an immediate synchronization with one click.
Email confirmation
Receive an email when synchronization is complete, with a summary of the synced orders.
Fetching orders...
234 / 1,200
Synced
234
Remaining
966
Estimated
~4 min
Sync status
In progressLast sync: today 14:23
Email confirmation sent when sync is complete
See for every product how organic revenue and ad revenue compare. Color-coded TaCoS values instantly show where your attention is needed.
| Product | Organic revenue | Ad revenue | Ad costs | TaCoS | ROAS |
|---|---|---|---|---|---|
| Nike Air Max 90 | €4,200 | €1,800 | €290 | | 6.2x |
| Adidas Ultraboost | €2,900 | €2,100 | €610 | | 3.4x |
| Puma RS-X | €1,100 | €1,400 | €520 | | 2.7x |
| New Balance 574 | €3,600 | €900 | €180 | | 5.0x |
Try Advindix free for 14 days. No credit card required.
40% avg. TaCoS improvement · 3x avg. ROAS improvement · 100+ active sellers
