Every search that led to an impression or click, neatly lined up. Exclude wasteful terms and turn the winners into manual campaigns — in one click.
Unique terms
1,284
Clicks
6,412
Avg. ACoS
18.9%
Harvest 2 terms →
Exclude as negative →
Plus the customer's exact search query and the campaign that served the ad.
Poor search terms stand out immediately, so you know where to step in.
KPI summary at the top
Unique terms
1,284
Impressions
184.2k
Clicks
6,412
Cost
€ 2,940
Revenue
€ 15.6k
Avg. ACoS
18.9%
Add strong search terms straight from the table to a manual campaign for full bid control.
Exclude wasteful search terms as a negative keyword in one click, so they no longer drain your budget.
Export the full report for further analysis or to report back to clients.
Filter & sort
From the exact search query to ACoS — all columns at a glance, with colour coding so you instantly see what needs attention.
Search term
Campaign
Impressions
Clicks
CTR
CPC
Cost
Revenue
ACoS
stainless steel bottle 1L
Auto — Bottles
8,240
312
3.8%
€0.18
€56.16
€612
sports bottle black
Auto — Sports
5,610
198
3.5%
€0.21
€41.58
€285
water bottle with straw
Broad — Bottles
3,920
104
2.7%
€0.29
€30.16
€125
free water bottle
Broad — Bottles
2,180
87
4.0%
€0.14
€12.18
€25
No need to leave the page to act on insights. Select a search term and choose your action.
Exclude wasteful search terms as a negative keyword in one click. They'll no longer drain your budget.
Example
"free water bottle" → Excluded as negative in campaign Broad — Bottles
Add winning search terms straight to a manual campaign for full bid control and maximum focus.
Example
"stainless steel bottle 1L" → Added as exact keyword to Manual — Bottles
Export the full search term report as CSV for further analysis in Excel, or as a formatted PDF report for clients.
With logo
CSV
Raw data
The search terms page has an always-available toggle. Switch to the Organic view and see which terms your products are found for without paid ads — including real search volume, impressions and best position per term.
Organic and ad data combined per keyword. See your complete findability in one overview.
DefaultClassic search term report: impressions, clicks, cost, CTR, CPC, revenue, ACoS. Requires active campaigns.
Requires campaignsWhich search terms drive organic findability? Best position, avg. position, real search volume, organic impressions. Works without campaigns.
No campaigns neededKeywords
847
Top-3
23
Impressions
18,420
Search term
Best pos.
Avg. pos.
Search vol.
Impressions
wireless headphones
#4
#6
9,800
2,340
bluetooth headphones
#11
#14
12,400
1,890
sports headphones
#3
#5
4,200
1,120
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