Smart Rules are the automation engine of Advindix. You define conditions and actions — Advindix executes them 24/7. No more manual bidding.
If: ACoS > 25% (7 days)
Then: Decrease bid -10%
If: TaCoS < 10% and ROAS > 5
Then: Increase bid +15%
If: No sales in 14 days
Then: Pause campaign
If: Budget > 95% used
Then: Send notification
Simple to set up, powerful in execution. You define the logic, Advindix executes it.
Campaign, ad group or individual keyword. Rules work at every level of your structure.
Choose your metric: TaCoS, ACoS, ROAS, clicks, conversions. Choose the time window: 3, 7, 14 or 30 days.
Increase bid, decrease bid, pause campaign, adjust budget, or send a notification.
The rule runs automatically. You can see a log of executed actions in your dashboard.
Never manually bid again
Bids are automatically adjusted based on your performance targets.
Target the right KPIs
TaCoS, ROAS, ACoS, revenue, clicks — every metric configurable as a condition.
Custom time windows
Analyse data over 3, 7, 14 or 30 days for better decisions.
Unlimited rules
As many rules as you want per campaign. Combine conditions with AND/OR logic.
Full audit log
See exactly when which rule was executed and what effect it had.
TaCoS was 28.4% (7d) → Bid decreased -10% from €0.45 to €0.40
ROAS was 6.8x and TaCoS 7.2% → Bid increased +15%
No conversions in 21 days → Keyword paused
Budget 93% reached → Notification sent
Before a rule set executes real actions for the first time, simulation mode shows you exactly what would happen. No surprises, no unwanted changes.
Which entities are affected
See for every campaign, keyword or category whether the condition is currently met.
Current value vs. after action
Compare the current bid or status with what the rule would change it to.
Activate with confidence
Adjust settings based on the simulation results before enabling the rule set.
Multiple Smart Rules brought together in one Rule Set. Set a single execution frequency for the entire set and define the order of execution yourself.
Execution order via drag-and-drop
Drag rules into the desired execution order. The first rule whose condition is met gets executed.
One frequency for the whole set
Choose hourly, every 4 hours, every 12 hours, daily or weekly for all rules in the set.
Enable/disable individual rules
Toggle individual rules on or off without deleting them. Ideal for seasonal rules.
Last execution timestamp
See exactly when the rule set last ran and how many actions were taken.
Bid optimisation Q2
Every 4 hours · Campaign level · Last run: 14 min ago
Keyword harvesting
Daily · Keyword level
In addition to scheduled execution, every rule set has a "Run Now" button. Press it and the rule set runs immediately — same engine, same actions, just triggered on demand.
Created a new rule? Test it now
No need to wait until the next scheduled moment. Click "Run Now" and immediately see whether the condition is correct and the action executes properly.
Same engine as scheduled execution
There is no difference between an on-demand run and a scheduled run. What you see in the test is exactly what happens every night.
Summary after execution
After each run you see which entities were affected, which actions were taken, and how many bids were adjusted.
Combine with Simulation mode
Not sure about the impact? Use Simulation mode first to preview what will happen — then "Run Now" to execute it for real.
Bid optimisation Q2
Every 4 hours · Last run: 2 hours ago
12 keywords analysed
4 bids lowered (ACoS > 25%)
2 bids raised (TaCoS < 10%)
→ View full log
No time to build rules from scratch? Load one of the 14 built-in templates and customise them to your needs afterwards.
Pause on high ACoS
Increase bid on low ACoS
Decrease bid on high CPC
Pause keywords without sales
Activate on good performance
Pause on low stock
Alert on high spend
Product: pause on low stock
Product: pause on high ACoS
Category: alert on high spend
Increase budget on high stock
Alert: campaign active on critically low stock
Product: scale down on low review score
Product: pause on poor reviews
Try Smart Rules free for 14 days. No credit card required.
