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Most powerful feature

Dozens of campaigns,
set up in one go.

Never create campaigns one by one again. The Bulk Wizard builds complete, structured campaign sets — by brand, product group or category — in just a few minutes.

Bulk Wizard — Step 6 of 6: Review

Product groups

8

Campaigns

24

Total daily budget

€ 360

Auto Advindix | Nike | Auto | NL € 15
Broad Advindix | Nike | Broad | NL € 15
Exact Advindix | Nike | Exact | NL € 15
+ 21 campaigns for 7 other brands

No duplicates found. Ready to create all 24 campaigns at once via the Bol API.

Six steps to
a complete campaign structure

1

Group products

Choose from 5 grouping methods: by brand name (Bol product data), by category, by title keyword, manually (drag & drop), or no grouping. Rename, merge or split groups.

2

Base settings per group

Daily budget per campaign, default starting bid, label, target country and platform, and target ACoS — all at once for every campaign in the group.

3

Define the campaign matrix

Choose which campaign types are created. The recommended 3-layer structure: Automatic, Manual Broad and Manual Exact.

4

Generate keywords

Automatically generate keywords based on brand name, product title, EAN and SKU. Preview them per campaign and pick which variants are included.

5

Naming templates

Campaign names are generated with dynamic variables like {brand}, {type}, {country}, {date} and {label}. One template, consistent names everywhere.

6

Review & create

An overview of all campaigns with counts, names and budgets. A warning for duplicates and an estimate of the total daily budget — then create them in one click.

Five ways to
group your products

Every store is different. Choose the grouping method that fits your catalogue — or mix methods per batch.

1
Recommended

By brand name

Uses the official brand field from Bol product data. More reliable than the first word of the product title, because brand names don't always lead the title.

Example: Nike, Adidas, Puma
2

By category

Groups products by their Bol product category. Useful when selling multiple brands in the same category and wanting to advertise per category.

Example: Shoes, Sportswear, Accessories
3

By title keyword

Groups by the Nth word in the product title — configurable. Flexible for catalogues where the brand isn't in the title.

Example: 1st word, 2nd word, etc.
4

Manual

Drag & drop interface: drag EANs into the desired group. Maximum control for those who want to decide exactly which product goes into which campaign set.

Example: Free arrangement per EAN
5

No grouping

All selected products go into one campaign set. Simple for small catalogues or when you want a single combined campaign.

Example: Everything in one set

The 3-layer structure,
built automatically

For each product group the wizard builds three campaigns that work together. The automatic campaign collects search term data, which flows through to your manual campaigns via Keyword Harvesting.

Auto

Automatic

Let Bol determine the targeting and collect valuable search term data.

Broad

Manual Broad

A manual campaign with broad keywords for extra reach.

Exact

Manual Exact

Exact, proven keywords — filled via Keyword Harvesting for full control.

Naming template

Template

Advindix | {brand} | {type} | {country}

Advindix | Nike | Auto | NL
Advindix | Nike | Broad | NL
Advindix | Adidas | Exact | BE

Hours of work, reduced
to a few minutes

Scale up effortlessly

Launch campaigns for your entire assortment in one go instead of creating them campaign by campaign.

Consistent structure

Every product group gets the same, well-thought-out setup. No more loose, unstructured campaigns.

Reusable templates

Save your complete bulk configuration — matrix, naming, budgets — and load it for the next campaign set.

Duplicate check upfront

The wizard warns you about duplicate campaigns and shows an estimate of the total daily budget before you publish.

The 3-layer structure,
visually explained

Every product group gets three collaborative campaigns. This builds a self-reinforcing ad structure on Bol.

1
Automatic Data collection

Let Bol determine the targeting. The automatic campaign discovers which search terms convert for your products. Essential as a starting point for new product groups.

2
Manual Broad Expand reach

Manual campaign with broad keywords for extra visibility. Grow your reach while collecting more data about what works.

3
Manual Exact Proven keywords

Exact, proven keywords via Keyword Harvesting. This is where the real returns come from: full control over your best search terms.

Search terms automatically flow via Keyword Harvesting from Auto to Exact

Bulk Wizard — Step 3: Campaign matrix

Select campaign types per product group

Nike

Auto
Broad
Exact

Adidas

Auto
Broad
Exact

Puma

Auto
Broad
Exact

Recommended: all 3 layers active for maximum results

Consistent campaign names,
generated automatically

Define one template with dynamic variables — the Bulk Wizard generates all campaign names automatically. Save your template for reuse in future campaign sets.

{brand}

Brand name of the product group, e.g. Nike

{type}

Campaign type: Auto / Broad / Exact

{country}

Target country: NL or BE

{date}

Creation date, e.g. 2025-06-15

{label}

Custom label assigned to the campaign group

Save your complete template as a reusable configuration for the next campaign set

Bulk Wizard — Step 5: Naming template
Advindix | {brand} | {type} | {country}
Advindix | Nike | Exact | NL

Generated campaign names

Advindix | Nike | Auto | NL
Advindix | Nike | Broad | NL
Advindix | Nike | Exact | NL
Advindix | Adidas | Auto | NL
Advindix | Adidas | Exact | BE

Build your entire
campaign structure in minutes

Try Advindix free for 14 days. No credit card required.