Keyword harvesting on Bol: find winning search terms

Every Bol seller runs sponsored products. But few sellers systematically mine their search term data for opportunities. Keyword harvesting is exactly that: a structured process for finding winning search terms and filtering out the losers.

Done right, it’s one of the highest ROI activities in Bol advertising.

What is keyword harvesting?

When you run broad or phrase match campaigns on Bol, your ads show for a wide range of search queries. Some of these queries are highly relevant and convert well. Others attract clicks but no purchases.

Keyword harvesting is the process of:

Identifying high-performing search terms from your reports
Adding them as targeted keywords (with dedicated bids)
Blocking irrelevant terms as negative keywords

Why does it matter?

Without keyword harvesting, your campaigns are a leaky bucket. Budget flows out to hundreds of search terms, many of which never convert. You’re subsidizing Bol’s revenue without benefiting your own.

With keyword harvesting, you redirect that budget to the search terms that actually drive sales. The result: lower ACoS, higher ROAS, and more efficient spending.

How to identify winning search terms

Open your search term report (available in Bol seller dashboard) and look for:

Add as targeted keyword when:

Search term has 10+ clicks AND conversion rate > campaign average
Revenue attributable to this search term is significant
The search term is highly relevant to your product

Add as negative keyword when:

Search term has 20+ clicks with zero conversions
Search term is clearly irrelevant (wrong product category, wrong use case)
Search term has very high spend with poor ACoS

The harvesting workflow

The traditional manual workflow looks like this:

Export search term report from Bol
Open in Excel/Google Sheets
Filter and analyze manually
Manually update keywords in Bol
Repeat weekly

This takes 2-4 hours per week per store. For sellers with multiple stores or a large catalog, it quickly becomes unsustainable.

Automating keyword harvesting

This is where Advindix comes in. The Keyword Harvesting feature automatically:

Pulls the latest search term data from your Bol account
Analyzes performance against your defined thresholds
Surfaces recommendations: add as keyword or block as negative
Lets you approve in bulk with a single click

The entire process that used to take 3 hours now takes 10 minutes — or zero minutes if you set up automatic approval rules.

Setting up your first harvest

Start with conservative thresholds:

Positive keywords: 15+ clicks, conversion rate ≥ 2%, ACoS ≤ your target
Negative keywords: 30+ clicks, zero conversions, clearly irrelevant

Review the first batch manually to calibrate your judgment. After a few rounds, you’ll trust the system enough to automate more.

Ongoing maintenance

Keyword harvesting is not a one-time task. Search behavior changes, new products are added, competitor activity shifts. Schedule weekly harvesting sessions — or automate them with Advindix.

Over time, your keyword list becomes increasingly refined. Your broad match campaigns become more efficient discovery engines, feeding only the best search terms into your exact match campaigns.

The compound effect

Here’s the powerful thing about keyword harvesting: it compounds. Each week you add more good keywords and block more bad ones. After 3 months, your campaigns are dramatically more efficient than where you started.

Sellers who do this consistently typically see:

ACoS decrease by 20-40% over 3 months
ROAS increase significantly
Total revenue grow (more budget available for converting terms)

Ready to start? Try Advindix free for 14 days and run your first keyword harvest today.