Advindix analyses the content quality of your product listings on bol.com and links it to organic search data. For each product you get concrete improvement advice sorted by impact — fully without needing to advertise.
Average — there are improvement opportunities
'wireless headphones' — 9,800 searches/mo, you rank #52, term not in title
2 images — add at least 1 more for higher conversion
8 of 10 filled in — complete the remaining specifications
Advindix fetches your content status weekly via the official bol Content API — no scraping. Based on that, the platform calculates a content score and generates prioritised improvement advice.
Advindix retrieves per product via the bol Retailer Content API: publication status, enrichment level, title, brand, images and specifications.
Each product receives a content score (0–100) built from five components: publication status, enrichment, title quality, number of images and number of specifications.
Each recommendation receives an impact score based on search volume × the identified gap. The fixes with the most sales potential always appear at the top.
Advindix analyses each product on six types of improvement opportunities. The killer feature: the keyword gap — Advindix links organic position data to actual search volume to tell you exactly which term to add.
Keyword gap (killer feature)
High search volume, you rank poorly, and the term is not in your title. The advice your competitors don't offer yet.
Low content quality
Not published or low enrichment level — your product is hard to find or even invisible.
Title quality
Too short, too long, brand missing, or the core keyword is not at the front.
Too few images
Fewer than 3 images — more visuals demonstrably increase conversion.
Too few specifications
Fewer than 5 specs — specifications determine which filters your product appears in.
Listing advice is visible in three places — from an account-wide hub to a compact widget on the homepage.
All opportunities across all products in one list, sorted by impact and filterable (All / Listing / Keywords / Reviews). The power-user page for triaging.
Per product: content score with progress bar, publication status and concrete advice for that specific product. This is where you edit the listing.
The top-5 opportunities across your entire account visible at login. So you know immediately what's best to tackle today.
Keyword gap
The campaign wizard is pre-filled with the product — start a targeted campaign right away while your organic ranking builds.
Low reviews
Go directly to the email flow builder to send a review request to recent buyers.
Organic winner
To the bid recommendations — save ad budget on keywords where you already win organically.
Listing/content fix
Go directly to the product page to update the listing.
Try Listing Optimisation free for 14 days — including all other Advindix features.
