Sinterklaas, Black Friday, Christmas — the busiest periods for Bol sellers. With Seasonal Planning you set weeks in advance how your campaigns behave during peaks.
Sep
Oct
Nov
Dec
Jan
Feb
Planned actions for November
Seasonal Planning works like a calendar for your campaigns. You plan, Advindix executes.
Choose a date or period. Advindix has a library of Bol-relevant events: Black Friday, Christmas, Valentine's Day and more.
Increase budget by X%, increase bids by Y%, switch certain campaigns on or off. Everything configurable per event.
On the set date all changes are automatically applied. After the event everything returns to the normal settings.
Black Friday
28 Nov
Extremely high
Cyber Monday
1 Dec
Very high
Christmas
25 Dec
Very high
New Year
31 Dec
High
Valentine's Day
14 Feb
Medium
Mother's Day
2nd Sun May
Medium
Back to School
Aug/Sep
Medium
Easter
Apr
Medium
Advindix has built-in presets for the most important Bol seasonal events. Click a preset, the date range is set — customise and save.
Before saving a seasonal rule, Advindix shows you the exact financial impact. No surprises afterwards.
Current daily budget
What your campaigns currently cost per day
Budget after adjustment
What you will pay during the seasonal event
Total extra spend
Expected additional cost over the entire period
Overlap warning
Alert when two rules overlap and combined impact explanation
Budget Preview
Black Friday 2025 · 24 Nov – 2 Dec
Current daily budget
€ 50.00
per day
After adjustment (+60%)
€ 80.00
per day
Total extra spend (9 days)
+ € 270.00
Try Advindix free for 14 days. Plan your first seasonal campaign today.
